Re-Marketing

Also due for imminent launch is RUN’s first remarketing campaign of the year. Remarketing – or ‘cookie drop’ – creates a targeted remarket to an appropriate audience. In essence, visitors to a website will subsequently be exposed to further advertising from that site, wherever they are searching on the web. This is a proven way to reach customers at a time when they are most likely to buy or request services! RUN’s marketing team prides itself on having a constant eye on the latest nuances in marketing trends and techniques, providing absolute peace of mind for clients!

RUN are delighted to welcome two new clients to their events portfolio

Newsquest Specialist Media have appointed RUN to create a brand new summit for them, planned to take place in April 2015. From programme content and speaker recruitment to event marketing and delegate acquisition, RUN will help this publisher bring live content to the fore of their business.

Similarly, the National Council for Voluntary Organisations (NCVO) has appointed RUN to turn its expertise towards programme research and content for Evolve 2015. This annual event for the voluntary sector is the largest conference of its kind, rapidly becoming the must-attend event of the year, providing an opportunity to share knowledge, learn from collective experiences and build a stronger future together. Bringing together the Evolve Summit, workshop presentations and a marketplace of exhibitors, RUN are delighted to be involved with this event.

Busy online focus for RUN this month

The last month has seen a very online focus within RUN’s client base. We have created and successfully launched a number of new websites, alongside associated marketing collateral, such as that of F.Source Solutions UK. Providing payroll solutions for companies and individuals engaged in the construction industry, the F.Source employment solution has since been successfully rolled out into many other (non construction) sectors.

Vested Employment is a specialist in construction recruitment, supplying building industry staff throughout the UK, using a constantly updated database to provide the best personnel in the right place at the right time. RUN was asked to build – no pun intended- a website which showcased the unique service that Vested can provide.

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Venue focus – Marriott Grosvenor Square

This month we will focus on the Marriott Grosvenor Square in London. With 15 meeting rooms and 1,324 sqm of total meeting space, the Marriott Grosvenor Square can cater for a wide-range of meetings, special events and weddings. Indeed, the Westminster Ballroom is one of the largest pillar-free meeting rooms in London and can accommodate up to 1000 guests.

Like most hotels of this standard in London, dining is of course superb with 2 Gordon Ramsay restaurants!  Maze infuses classic French cuisine with tantalizing Asian influences; whilst Maze Grill is offers fabulous seafood in the heart of central London.

But there’s another delight that makes the Marriott Grosvenor Square just that little bit different – and if we’re honest, we a little in love with

The Luggage Room

The-Luggage-Room-Mayfair-Main-London-Bar1

With it’s own secret and private entrance, where you have to pre-book, visitors knock on a black door, to be ushered in to the glamorous and elegant world of 1920’s London and the Bentley Boys at this intimate cocktail bar. Tucked away in the corner of Grosvenor Square, The Luggage Room draws on the spirit of the Roaring Twenties. Effortlessly oozing style and decadence, amid the fine liquor displays, handmade wine cabinets and period curiosities, you can watch while cobblers, cups and punches are carefully created around you. In the 1920s the infamous ‘Bentley Boys’ would turn heads in glamorous Mayfair. Bars would buzz to the sound of jazz and the in-crowd would sip Highballs and Martinis in their own inimitable style. The Luggage Room is crafted to charm and delight with a nod towards the nostalgia for the past with its feet firmly in the present. Not many hotels in London can boast such an attraction!

A very heartfelt project

Maxine Yates, RUN’s Creative Marketing guru, recently held a ‘bake&book’ sale to raise charity funds for Violets in Bloom. Violet was the daughter of Maxine’s close friends Kerry and Ivan Mornington; she sadly passed away in July 2013 at just 5 years of age after contracting a very rare condition called Haemophagocytic Lymphohistiocytosis (HLH) as a result of Epstein Barr Virus associated Hodgkins Lymphoma.

To honour her memory, Violet’s parents set up ‘Team Violet’ to fundraise for a number of causes including The Birmingham Children’s Hospital, where Violet spent the last few weeks of her life, and HLH Research Trust to help raise awareness of this fatal disease.

They recently started to raise funds for the creation of a children’s memorial garden at the local crematorium in Fradley, Lichfield. This arose from the difficult process of Violet’s parents looking for a suitable site to place a memorial for her. There didn’t seem to be anywhere in their area for bereaved parents to reflect, to seek solace and peace. Kerry and Ivan really wanted to create a special place that would truly represent children and babies.

Maxine raised £510 from her cake sale; RUN was so impressed with her efforts, and so touched by the story of Violets in Bloom, that we added a further donation of £2000 to support the cause.

Kerry and Ivan Mornington would like to express their gratitude and thanks to all. You can follow their progress via Twitter @_VioletsInBloom or their direct fundraising page at http://gogetfunding.com/project/violets-in-bloom-childrens-memorial-garden

VIP event at Stapleford Park a success

One of our most exciting briefs over the past month has been to plan a VIP private dining party for a client at Stapleford Park in Leicestershire.

Our VIP party took the best of the modern elements, with a round of golf on the 18-hole championship course for the gents and Clarins spa time for the ladies, before evening dining as the pinnacle of the event.

RUN Media successfully accomplished its intention, assisted by some simple, but innovative seating plan “games” – to create a bonding experience for a young company on an entrepreneurial adventure.  All too often, teambuilding days are ill planned and unappreciated; RUN, yet again, drew on industry experience and contacts to create an unforgettable and productive experience for its clients.

 

Venue spotlight – Stapleford Park

We shall focus on a different venue each newsletter. For our first edition, what better venue to spotlight, than the fabulous Stapleford Park, near Melton Mowbray in Leicestershire.

Situated in “middle England” and only 40 miles from East Midlands airport, Stapleford Park is centrally located and easily accessible.

A truly luxurious venue, the stately home at Stapleford Park sits in 500 acres of beautiful estate land. From its historic origins to its present-day incarnation, the house has always been a focus of entertaining on a grand scale.

A member of the “Leading Small Hotels of the World” brand, each of the 48 individually designed bedrooms has it’s own unique feel and atmosphere. From a fine dining restaurant, afternoon tea, championship golf course, Clarins spa to luxuriously appointed private dining rooms, this venue really does lend itself to a boutique VIP weekend away.

We Are RUN

Online brand presence

Back in the online world, RUN has also created and managed a number of exciting internet-based projects this month. We secured a contract with a fabulous new online gift company, generating and operating a social media strategy. Not least, we particularly enjoyed the online window-shopping required for this! Similarly, we have also been approached for PPC and email campaigns over a range of industries.

RUN Media is absolutely on-trend for website design. We identify and use the most popular and relevant approaches, focussing on web optimisation whilst also keeping the sites navigable, attractive, and user-friendly. This month, we created websites for sectors as differing as payroll, media, and construction recruitment!

 

An Ode to an Event Manager

Whilst we can’t take credit for this creation, it did ring true in Head Office based on a few pre-RUN Media experiences…

I have unlimited resources at my disposal.

I can turn water into wine for you.

I always keep at least 10 meeting rooms under my desk.

I can make any of the venue rooms larger or smaller, depending on your program needs.

I will naturally remove any supporting pillars from your meeting space and will install windows in every room as needed.

Unfortunately the ‘ocean view’ is not scheduled to arrive until Day Two of the program for which I sincerely apologise; however, I will move the convention centre two feet to the left to accommodate your request by the end of Day One, although I realise the event is only next week.

I can only throw myself on your mercy and grovel at your feet; I completely agree that it is inconceivable that we should have any other groups booked into the hotel during our event. And the additional breakout rooms you asked for this morning for tomorrow’s conference will be added to the hotel by the end of today.

Naturally it will be no problem to turn the plenary session for 200 (classroom style) into a hollow square for 300 with rear screen projection, simultaneous Japanese translation and satellite hook-up during the 15-minute coffee break.

Unfortunately, due to space constraints, and the fact that the final program bears no resemblance whatsoever to the initial program that we contracted the space under, I’ll have to suspend the lunch buffet from the ceiling above the plenary session, then suck the gravity out of the ballroom – not a problem.

I’ve located the boxes that the sponsors sent last month under their mother’s maiden name to the other hotel down the street, and again I apologise for not having found them sooner.

In answer to all your questions, it is of course, understood that I am telepathically aware of all your speakers needs and I’ll set up an overhead, LCD panel, dual slide projectors, two screens, laser pointer, podium microphones, two table top microphones, podium knock-out switch, timer and blue M&Ms in each room, which I’ve negotiated at no extra charge, just in case they are needed.

Additionally it goes without saying that an AV technician, engineer, baby-sitter and I will be underneath your head table for the duration of your event, in case you need anything else.

It has been great working with you on this event and every other just like it – I can’t wait for the next one!!

(Source: Anthony Bordignon, Ops Manager, I AM EVENTS, Australia)

Success for RUN at Vitafoods Europe

Success for RUN at Vitafoods Europe

We jumped in at the deep end with the new brand image, managing the Vitafoods Europe Conference in Palexpo, Geneva.

A major showcase for the nutraceutical and dietary supplement industries, RUN ensured that over 13,000 professionals from 96+ countries were able to choose conference modules that would suit their interest level and their time commitment.

An event with a formidable reputation, Vitafoods Europe is respected throughout the sector, with benefits ranging from increased product knowledge and the introduction of new ideas, to highly successful networking, and the establishment of B2B contacts.

The conference took on a new format this year – RUN loves originality and change, so we rose to the occasion and we think it went pretty well!