Marketing strategy design & activation
As an experienced, full service events agency RUN has expanded its suite of services to include the core marketing requirements of its wide range of clients with a series of successful marketing projects.
All of our marketeers are highly qualified and experienced; able to deliver creative solutions, technical skills and ensure a flexibility in their approach to utilise their expertise for a range of projects and campaigns. Our marketing skills include:
We listen to what you want to achieve and deliver the right creative strategies and solutions.
We’ll review your business, wider business development objectives and digital requirements, using our marketing experience to create the best solution to achieve these aims.
Marketing strategies are a constant stream of linked activity, reviewed, assessed and developed to ensure success:
- Target market identified
- Channels and route to market agreed
- Positional strategies designed
- Conversation & engagement through planned activity
- Review & analysis
The core of any marketing strategy is a company’s digital activation. All digital marketing activity should be aligned to a wider content strategy, positioned to target the agreed market with every message, designed to reinforce what your company stands for.
All the digital touch points for your brand – including website, social media channels, e-mailshots and video content – must be delivered with a consistent look, feel and tone of voice. These individual requirements need to work together, not independently. Nothing spoils a brand quicker than a split personality. Consistency of message and regular activity are key.
PR & Communications
Whatever you decide to communicate; whether new product launches, acquisitions or clear thought leadership, RUN will help determine the most appropriate tone of voice, examples of your work and where this content is best placed – all key part of the PR and communications deliverables of any proactively minded company.
RUN works closely with a number of clients to gain an increased share of voice for your business, aligned with with your identified markets whether B2B or B2C focused, we work across the full spectrum of company owned plus online and offline external media outlets.
Within our team we have very experienced copywriters, all with extensive marketing backgrounds, who know how to write compelling copy that is also well optimised for natural search.
Our copy writing skills go beyond just writing for web and include company brochures, product manuals and descriptions, press releases, e-newsletters and presentations.